Client: The Sportsman's Charity / Hearts & Heroes Challenge

TinksVision were delighted to work with the Sportsman's Charity on their latest event - the inaugural Hearts & Heroes Challenge - which took place on 16 May 2009.

The Poppyscotland Hearts & Heroes Challenge, a stunning 29-mile, one-day fitness challenge, brought together rugby clubs, the armed services, the competitive element of the corporate sector and all others who were up for it.

Money raised from this event will be used to support the work of the three charities involved: Poppyscotland, The Sportsman’s Charity and Hearts & Balls whose respective aims are to support veterans and their families in Scotland, who are affected by a number of issues including financial, physical and psychological problems, to assist social inclusion and to provide pastoral and financial care to rugby’s seriously injured young people.

The Brief:

The brief was to encourage more teams to compete, stress the importance of fundraising to participants already signed up and generally promote the event to participants and sponsors, whether potential or confirmed.

TinksVision also set up and managed the Email Marketing strategy for the event - sample email newsletters can be seen via the following links...

Email Newsletter to participants following the event - May 2009
Email Newsletter to participants preceding the event - May 2009
Email Newsletter to potential participants - March 2009

“The creative yet pragmatic approach which TinksVision has applied to our event has been more helpful than inadequate words can convey. Antonia has been simply fabulous – energetic, imaginative, stimulating and always fun. ‘TV’ will never be the same for me."

John Frame, Chief Executive, The Sportsman’s Charity

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