Client: Le Chardon Mountain Lodges

Le Chardon Mountain Lodges offers a portfolio of five stunning chalets in the world renowned ski resort of Val d’Isère in the French Alps.

The Marketing Brief:

The brief was to revitalise the brand – maximising on the high levels of repeat guests, attracting new clients and developing relations with new/existing corporate guests and agents & resellers.

Luxury really does mean luxury with Le Chardon Mountain Lodges, the existing marketing collateral did not reflect the guest experience or the location & setting of the chalets so a complete overhaul was needed.

The brand and all associated marketing had to be positioned to target the higher echelons of both the UK and international markets.

Marketing Activity Included:

Advertising
Database Creation & Management
DVD Production
E-Marketing
Events & Exhibitions
Marketing Strategy
PPC & SEO
PR
Print & Production
Website

Marketing Results Included:

Client Database grew ten-fold
Brand exposure in the City of London led to increase in corporate bookings
Brand introduction & exposure to Russian and Eastern European market led to increase in guest reservations
Proactive approach marketing to agents improved existing relationships considerably and increased the frequency of agent enquiries and bookings
For season 2008/2009, the year on year reservations are stronger than previous years, despite the difficult economic climate.

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